Activision chief warns Sony.


Bobby Kotick (Activision’s head honcho) stated to Sony recently, “I’m getting concerned about Sony; the PlayStation 3 is losing a bit of momentum and they don’t make it easy for me to support the platform. It’s expensive to develop for the console, and the Wii and the Xbox are just selling better. Games generate a better return on invested capital on the Xbox than on the PlayStation.”

Somewhat subtlely (or NOT!), Mr. Kotick says his company paid $500 million to Sony in royalties and other goods last year, which “probably still worked out at 400 per cent of the profit they made”. Actually, Sony’s games division lost $597 million last year, and Mr. Kotick seems to think it may have to risk more losses if the £299.99 PlayStation 3 is to develop.

“They have to cut the price, because if they don’t, the attach rates [the number of games each console owner buys] are likely to slow. If we are being realistic, we might have to stop supporting Sony.”

“When we look at 2010 and 2011, we might want to consider if we support the console — and the PSP [portable] too,” says Kotick.

If Activision decided to stop supporting Sony (PS3 and PSP), then that would mean no Guitar Hero, Call of Duty, or DJ Hero for that market. Yeah that’s a big deal for all the PS’ers out there, can you say “Pwnd”?

With this being a “worse case scenario” of course, someone (Kotick) is obviously talking some real serious business.


Posted By Crutchboy

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