Posts Tagged ‘Call of Duty’

Guitar Hero Gets the Axe

Thursday, February 10th, 2011

Is Guitar Hero now axed from your party game playlist?

(CNN) – The stock price for Activision Blizzard hit a sour note Thursday, the day after the video game company said it was abandoning “Guitar Hero” and focusing on battle games such as “Call of Duty.”

“Due to continued declines in the music genre, the company will disband Activision Publishing’s Guitar Hero business unit and discontinue development on its “Guitar Hero” game for 2011,” said Activision, in its fourth-quarter earnings statement Wednesday.

241Email Print Shares were down 10% Thursday after the company posted its quarterly earnings and released its forecast for 2011, which was below what analysts were expecting.

Investors may not be happy, but analysts say the company is making a move that’s necessary to stay competitive.

“These guys are smart and they realized that the packaged goods business is going away,” said said Todd Mitchell, analyst for Kaufman Brothers, referring to games such as “Guitar Hero,” which is loaded via a compact disc and uses mock plastic guitars. “They want to shift to a digital model. It was a choice they made to exit businesses they felt were subpar profitable.”

Despite its brand recognition, “Guitar Hero” sales have been on the decline, said Mitchell. So Activision is focusing on games such as “Call of Duty” and “World of Warcraft,” which can be played online against online opponents.

A few years ago, it would have been hard to imagine “Guitar Hero” getting ditched. The game took the video game industry by storm after it was launched in 2005, reaching $1 billion in sales within a 26-month span, according to Activision.

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Modern Warfare 2 release, some stores jumping the gun

Tuesday, November 10th, 2009
Modern Warfare 2 hits shelves today!

Modern Warfare hits shelves today!

(Gamespot) – As is often the case, the street date of a major game was broken a few days before its official release. Over the weekend, game blog Kotaku received word that several retailers in the Northeast and Midwest United States had begun selling Call of Duty: Modern Warfare 2.

However, unlike most preemptive sales, which typically happen at non-specialty stores, apparently the game was being sold under a corporate directive by the country’s top game-only retailer, GameStop. When contacted by GameSpot on Monday, GameStop’s vice president of corporate communications Chris Olviera offered the following statement:

“This past weekend, GameStop made the decision to sell reserved copies of Call of Duty: Modern Warfare 2 in select markets where other retailers had broken street date. Our decision followed many conversations with Activision and was an effort to protect our customer base. Today we are focusing on the launch of the title in 4,200 of our US locations and the New York City launch celebration that we are cohosting with Activision [and] Microsoft.”

There may be some behind-the-scenes awkwardness at Modern Warfare 2′s New York City launch, since Activision apparently ended those conversations by voicing its disapproval. “Activision has not given any retailer permission to sell Modern Warfare 2 prior to the Nov. 10 street date,” a spokesperson told GameSpot. “The company fully supports the November 10 street date.”

[Full article at]