. . . Don't take the babes away!

‘ChinaJoy’, China’s country’s premiere gaming show, has been rolling out the girls in skimpy outfits to promote games for years. But lately it seems the game’s sections continue to move farther into the background, and the ChinaJoy booth ladies are moving more and more to the forefront (but hey were ok with that, arn’t we?).

This 2011 ChinaJoy event is going to be tightening regulations regarding booth babes and game companies. Reports from event organizers say things will be stricter about the ‘booth companions’ outfits and the booths themselves. ChinaJoy is actually not the first gaming show to toughen up over the amount of skin on display.

Los Angeles E3 cracked down on their “booth babes”, totally banning them from the event in 2007. E3 2006 was sporting rock bands, fire juggling, and ladies in skimpy clothes. Although booth babes did return to E3 in 2009, somewhat in a tamer display of power.

China has also recently cracked down on sex in online game advertisements, issuing notices that allows officials to force game companies to ‘delete content in online game promotions that is deemed inappropriate’ (what what what??). This not only bans the use of sex, but also gambling and violence in game promotion.

[Source]