Posts Tagged ‘Guitar Hero 6’

Guitar Hero Gets the Axe

Thursday, February 10th, 2011

Is Guitar Hero now axed from your party game playlist?

(CNN) – The stock price for Activision Blizzard hit a sour note Thursday, the day after the video game company said it was abandoning “Guitar Hero” and focusing on battle games such as “Call of Duty.”

“Due to continued declines in the music genre, the company will disband Activision Publishing’s Guitar Hero business unit and discontinue development on its “Guitar Hero” game for 2011,” said Activision, in its fourth-quarter earnings statement Wednesday.

241Email Print Shares were down 10% Thursday after the company posted its quarterly earnings and released its forecast for 2011, which was below what analysts were expecting.

Investors may not be happy, but analysts say the company is making a move that’s necessary to stay competitive.

“These guys are smart and they realized that the packaged goods business is going away,” said said Todd Mitchell, analyst for Kaufman Brothers, referring to games such as “Guitar Hero,” which is loaded via a compact disc and uses mock plastic guitars. “They want to shift to a digital model. It was a choice they made to exit businesses they felt were subpar profitable.”

Despite its brand recognition, “Guitar Hero” sales have been on the decline, said Mitchell. So Activision is focusing on games such as “Call of Duty” and “World of Warcraft,” which can be played online against online opponents.

A few years ago, it would have been hard to imagine “Guitar Hero” getting ditched. The game took the video game industry by storm after it was launched in 2005, reaching $1 billion in sales within a 26-month span, according to Activision.

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Get your licks, on Guitar Hero 6

Wednesday, May 26th, 2010

Gene Simmons to be the voice of GH 6!

(Gamespot) – In February, Activision said it was throttling back on production of rhythm games for 2010, reducing the release slate to DJ Hero 2 and a single entry in the proper Guitar Hero line. Gamers might have assumed that latter effort would be Guitar Hero 6, but new product listings on GameStop and suggest otherwise.

According to the retailers, Activision’s next foray into the music-game genre will be titled Guitar Hero: Warriors of Rock when it is released on September 19. Both outfits have listed three SKUs for Warriors of Rock. They include a Standard version ($60 for Xbox 360, PlayStation 3, and Wii), a Guitar Bundle ($100 for each of the three systems), and a Super Bundle ($180 across the board).

Interestingly, the retailer listings suggest Activision has actually expanded its rhythm game plans from earlier this year. Activision Publishing president Michael Griffith told investors that 2010 would see fewer than 10 stock-keeping units (SKUs) in the Hero franchise, but the Warriors of Rock listings consist of nine SKUs on their own. Even if DJ Hero 2 is only available as a stand-alone game, that would put the SKU count at 12, assuming the record-scratching rhythm game comes out on the Xbox 360, PlayStation 3, and Wii.

As for Warriors of Rock, the game’s subtitle may give some indication as to the game’s direction. In April, KISS frontman Gene Simmons proclaimed himself to be “the voice” of Guitar Hero 6, and with the term Warrior slapped on the game’s box, his storied musical career fits snugly into that description. The name also calls to mind Guitar Hero III: Legends of Rock, the first entry in the series to feature celebrity likenesses in-game.