Posts Tagged ‘NPD’

US Gamer pop tops 170 million

Monday, August 3rd, 2009
Tasha, our August Gamette - See more this week from her!

Tasha, our August Gamette - See more this week from her!

NPD’s current release of the 2009 Gamer Segmentation Report that dissects the US gaming market in depth estimates the domestic number of gamers increased by 4.3 million in 2008. This statistic has risen from 165.5 million to 169.9 million. According to the most recent estimate from the Census Bureau, the US population was just over 304 million in July, meaning around 55 percent of Americans play games in one form or another.

The research firm went on to break down the US gaming population into seven groups, four of which use both PC and non-PC platforms. The biggest group makes up what NPD calls “Secondary Gamers” (33.6 million), mostly female gamers who play less than four hours a week and don’t own a console. The fastest-growing segment was the mostly male “Console Gamers” (32.9 million), who own at least one or two dedicated gaming machines and play around 12 hours per week. Next up is the shrinking “Heavy Portable Gamers” group (30.0 million), who own at least one portable and are the youngest group, with an average age of 19. The smallest section is the so-called “Extreme Gamers,” whose gaming habit takes up nearly as much time as a 40-hour work week.


World of Warcraft crits the top 10 NPD charts still.

Thursday, May 14th, 2009

The NPD Group today released its listings of PC game sales in the US for the week of April 26 to May 2, showing yet another dragging week on the retail charts. There was hardly any movement in the top 5 on the PC game charts from the week prior, with World of Warcraft: Wrath of the Lich King leading all of the competitors still.

The bottom half (listings 5-10) of NPD’s weekly PC game recap did see some movement. With World of Warcraft (intial gaming box) gaining two slots to finish sixth, while the recently released Fallout Trilogy (which contains the original Fallout, Fallout 2, and Fallout Tactics: Brotherhood of Steel) charted for the first time at seventh. Demigod slipped into the eighth slot this week, as The Sims 2 Apartment Life and Spore again closed out the week in ninth and 10th, respectively.

Week of April 26-May 2, 2009
1. World of Warcraft: Wrath of the Lich King
2. The Sims 2 Double Deluxe
3. Left 4 Dead
4. World of Warcraft: Battle Chest
5. Empire: Total War
6. World of Warcraft
7. Fallout Trilogy – 3 Pack
8. Demigod
9. The Sims 2 Apartment Life
10. Spore

Well, with World of Warcraft holding tightly on to 3 of the 10 spots, I vote they send all of us subscribers a set of real life T6 armor. They can afford it, and dammit we’d sport it haha.

NPD results are in!

Monday, February 16th, 2009
The Wii seems to be tha fav so far..

The Wii seems to be tha fav so far..

The January 2009 North American hardware numbers are in from NPD Group.

Nintendo Wii – 679,000
Nintendo DS – 510,000
Xbox 360 – 309,000
PlayStation 3 – 203,000
PlayStation Portable – 172,000
PlayStation 2 – 101,000

As expected, Nintendo’s Wii and DS systems led the list. The Xbox 360 continues to kick the PS3′s butt as we figured, but we hear that Sony was pleased that the gap wasn’t wider.

The PSP did some decent numbers that helped bump its worldwide total to 50 million units sold.