Commerce Department recommends online “Privacy Bill of Rights”
Friday, December 17th, 2010Every time I create a new online account that requires me to input personal information, I get this sick feeling in the pit of my stomach. Primarily it happens when I am on a site that doesn’t list their privacy policy right from out in the open where I can find it easily and peruse it before I even begin the account creation process. I’ve chickened out of ordering from sites where the wording of their policy wasn’t clear or if it was eight pages long, requiring me to thoroughly read said policy to make certain there was no wording that meant my information was up for grabs if I didn’t provide a photocopy of my driver’s license and social security card via snail mail within ten days of submitting my info (true story).
This has led to a degree of paranoia on my part which some security experts would argue was healthy when it comes to the world of privacy. I’d agree with them to a point but as someone who often prefers shopping online where I can determine if an item is in stock without ever leaving the privacy of my home, I can’t believe there aren’t more stringent laws in place that protect the privacy rights of online consumers at least as well as the rights of those who use physical storefronts.
Let’s face it, there’s a decent percentage of sites out there that believe the information you provide them is theirs to do with as they will once you hit the submit button and unfortunately, there is nothing currently in the law books that protect the consumers for overt abuse in this regard.
Until, hopefully, now.
The Commerce Department, in a recent report, called for the creation of a “privacy bill of rights??? for online consumers that sets the guidelines for companies that collect data from users and in what ways that information can be used in terms of marketing as well as other purposes. This proposal comes two weeks after the Federal Trade Commission suggested the creation of a “Do Not Track??? tool that would allow users to opt out of having their information and online activities studied by online marketing firms who commonly use the information in order to create targeted ads for those users.
Unfortunately, the recommendation also included the proposal that the policy be developed by Internet advertising firms, social networking sites, as well as other online service providers. The proposal also included government officials and privacy watchdogs in the list but the others listed are a cause for concern, at least on my part.
Also of concern is that the bill would be a guideline which sites could choose to abide by or not. Those who chose to commit to following the guidelines would be punished by law in the case of infractions while those who chose not to abide would see no repercussions… unless you count the fact that those who understood the Bill would choose not to do business with them.
The fact of the matter here is that the Bill, while a step in the right direction, is insufficient to halt those sites that abuse the privacy of their customers. I understand what the Bill is trying to accomplish but those who are less Web-savvy might not understand that a site that doesn’t abide by the guidelines set forth in the Bill only means the site is not responsible under the law for what it does with their data. Meaning those sites who are already abusing customer data will continue to do so until the general public understands the rights it is given under the Bill.
The advertising industry is already warning the government that turning off all online tracking will result in the loss of other personalized content for consumers such as sports and stock tickers.
Honestly, I could do without some personalized content in exchange for the peace of mind.
Gritskrieg – End of Line