Most social online worlds have their own currency or monetary system, and
Lego Universe will also require users to spend virtual money to buy virtual
bricks. But rather than winning or beating an opponent, players build capital by
spending time in the game.
"The more a child plays, they collect more coins and more bricks. The more you
play, the more you get to build things," Hansen said.
The other crucial element of Lego Universe, like other MMOGs, is that users will
be encouraged to interact with each other, to build and play with virtual Lego
bricks as they would on a carpet littered with real Lego pieces.
"We want kids to come and play together," Hansen said.