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MTV already has a "Rock Band" release featuring AC/DC, and Activision has a "Guitar Hero"
game with Aerosmith and another in the works for Metallica. But the Beatles catalog is the
biggest "get" in the game world, and both MTV and Activision spent the better part of a year
courting Apple Corps, Sony/ATV Music Publishing and EMI Music Group, the trifecta holding
the various rights to the Beatles catalog. MTV ultimately won, thanks to a combination of past
innovation and music business credibility.
"MTV was clearly the innovator in offering a full-band experience," Apple Corps CEO Jeff
Jones said on the conference call unveiling the partnership.
None involved would discuss the specific terms of the deal, but sources hinted that MTV
showed more flexibility than Activision, whose CEO, Bobby Kotick, has said that the music
industry should be paying for the opportunity to have music included in "Guitar Hero."
"It was presented as if they were doing the music business a favor," Sony/ATV CEO Martin
Bandier said. "It's true you can choose other types of music, and somewhere along the line
someone's going to do it for free for the exposure ... When it comes to the Beatles, the
leverage changes. We're very happy with the terms of our arrangement with MTV.
game with Aerosmith and another in the works for Metallica. But the Beatles catalog is the
biggest "get" in the game world, and both MTV and Activision spent the better part of a year
courting Apple Corps, Sony/ATV Music Publishing and EMI Music Group, the trifecta holding
the various rights to the Beatles catalog. MTV ultimately won, thanks to a combination of past
innovation and music business credibility.
"MTV was clearly the innovator in offering a full-band experience," Apple Corps CEO Jeff
Jones said on the conference call unveiling the partnership.
None involved would discuss the specific terms of the deal, but sources hinted that MTV
showed more flexibility than Activision, whose CEO, Bobby Kotick, has said that the music
industry should be paying for the opportunity to have music included in "Guitar Hero."
"It was presented as if they were doing the music business a favor," Sony/ATV CEO Martin
Bandier said. "It's true you can choose other types of music, and somewhere along the line
someone's going to do it for free for the exposure ... When it comes to the Beatles, the
leverage changes. We're very happy with the terms of our arrangement with MTV.
| Follow the story at robotbully.com now live! |
| Follow the story at robotbully.com now live! |
COME TOGETHER? Heck no.
MTV and Activision face off
MTV and Activision face off
DENVER (Billboard) - Now that "Rock Band"
publisher MTV Networks just scored the Beatles
catalog for a new videogame, announced days
after the October 26 release of Activision's
"Guitar Hero World Tour," the stage is set for
another battle of the bands between the two
music-based game franchises.
publisher MTV Networks just scored the Beatles
catalog for a new videogame, announced days
after the October 26 release of Activision's
"Guitar Hero World Tour," the stage is set for
another battle of the bands between the two
music-based game franchises.