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OCTOBER 3, 2008
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DECEMBER 2008
Girls and young women are a "pot of gold" for the industry, said George VanHorn, senior
analyst at market research firm IBISWorld. "The gaming industry has market characteristics
that many would die for."


According to IBISWorld, 38 percent of U.S. gamers are female, up from 33 percent in just five
years.

From January through August of 2008 females ages 18 to 45 made up 28 percent of the total
industry revenue, ranking second to males ages 18 to 45, who made up 37 percent
.
NEW YORK (Reuters) - Gina Sutton takes aim
and deftly strikes down several targets in a
row as they pop up on the screen in front of
her.

A self-described girl gamer, she traveled from
her home in Virginia to spend her 16th
birthday at the Nintendo World Store in New
York, and she can't understand why anyone
would think video games are just for boys.

"It's like saying boys play with action figures
and girls play with dolls," she said as she
used a Wii Zapper in a game called Link's
Crossbow Training. "I'm the girl who plays
with action figures."

With her nimble fingers and bubbling
enthusiasm, she is one of a fast-growing
posse of female gamers in the United States
and elsewhere capturing the attention of video
game makers -- expanding the market beyond
male-appeal games like Grand Theft Auto.
Hand over that controller
Girl gamers are staking their claim as
powerful pawnettes of the gaming scene
Well known world gamer Starslay3r (above) has more
than demonstrated her gaming skills over the years.
Check out more about her at
www.starslay3r.com.
TONIGHT ON CARTOON NETWORK - THE SAGA CONTINUES