| YOUR SERVER DOWN? READ THE BUSYGAMER.COM ARCHIVES. © 2007-2008 BusyGamer Inc | For more info email admin@busygamer.com | All rights reserved |
| OCTOBER 16, 2008 |
| 10.15.08 Military seeks Helm of Telepathy +2 10.14.08 Google Goggles / Force Unleashed Movie 10.13.08 Microsoft wants a piece of Japan / Monster Valley High |
| ANNIVERSARY PARTY OCT 24 CLICK AWAY |
LOS ANGELES (Reuters) - Barack Obama, flush with cash
and ramping up his advertising in the final weeks
before the November 4 election, is making U.S.
political history by placing the first presidential
campaign ads in online video games.
and ramping up his advertising in the final weeks
before the November 4 election, is making U.S.
political history by placing the first presidential
campaign ads in online video games.
The Democratic Illinois senator is using the Internet ads, featured in 18 games through
Microsoft Corp's Xbox Live service, to promote his online voter registration and early balloting
drive in 10 battleground states, a campaign spokesman said on Wednesday.
Unprecedented in U.S. presidential politics, the video game buy is targeted mainly at young
adult males who are difficult to reach through more traditional campaign advertising.
"The 18-to-34-year-old male is the mainstream demographic for the hard-core video gamer,"
said Van Baker, an analyst for Gartner Inc., a technology market research firm in San Jose,
California. "They're hard to get to because they don't watch much TV and they don't read a lot,
so it's a good venue to get that segment."
The ads appear in games as banners or billboards with an image of Obama, the slogan
"Early voting has begun," and a reference to his VoteForChange.com Web site. The site
allows users to register online to vote, obtain absentee voter information and find a polling
location.
Polls consistently have given Obama, 47, an edge over Republican rival John McCain, 72,
among younger voters.
Far from turning his back on more conventional media, however, Obama's campaign last
week said he planned to make a prime-time pitch to voters October 29 in a 30-minute ad
slated to run on two broadcast networks, CBS and NBC.
A throwback to a campaign ad strategy fairly common in the 1950s and '60s, Obama's
long-form ad will mark the first such paid political national telecast since Ross Perot ran a
series of them during his independent bid for president in 1992.
Perot's ads drew an average audience of 11.6 million viewers, according to Nielsen Media
Research.
Microsoft Corp's Xbox Live service, to promote his online voter registration and early balloting
drive in 10 battleground states, a campaign spokesman said on Wednesday.
Unprecedented in U.S. presidential politics, the video game buy is targeted mainly at young
adult males who are difficult to reach through more traditional campaign advertising.
"The 18-to-34-year-old male is the mainstream demographic for the hard-core video gamer,"
said Van Baker, an analyst for Gartner Inc., a technology market research firm in San Jose,
California. "They're hard to get to because they don't watch much TV and they don't read a lot,
so it's a good venue to get that segment."
The ads appear in games as banners or billboards with an image of Obama, the slogan
"Early voting has begun," and a reference to his VoteForChange.com Web site. The site
allows users to register online to vote, obtain absentee voter information and find a polling
location.
Polls consistently have given Obama, 47, an edge over Republican rival John McCain, 72,
among younger voters.
Far from turning his back on more conventional media, however, Obama's campaign last
week said he planned to make a prime-time pitch to voters October 29 in a 30-minute ad
slated to run on two broadcast networks, CBS and NBC.
A throwback to a campaign ad strategy fairly common in the 1950s and '60s, Obama's
long-form ad will mark the first such paid political national telecast since Ross Perot ran a
series of them during his independent bid for president in 1992.
Perot's ads drew an average audience of 11.6 million viewers, according to Nielsen Media
Research.
POLITICS IN YOUR GAME?
Obama buys first video game campaign ads
Obama buys first video game campaign ads
Our GAMETTES OF 2008 - Check em out!