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| FEBRUARY 25, 2008 |
Also last year, the British Board of Film Classification refused to certify "Manhunt 2," a gory
game which received an Adults-Only rating from the Entertainment Software Rating Board in
the U.S.
EA, which publishes the "Madden NFL" and "FIFA Soccer" series among its popular sports
franchises, has been working recently to beef up its product lineup with a wider variety of
titles.
In January, the company closed its acquisitions of BioWare Corp. and Pandemic Studios,
known for their action, adventure and role-playing games, in an $860 million deal, the largest
in EA's history.
Earlier this month, the company announced that "Spore," the highly anticipated game from
"Sims" creator Will Wright, will go on sale on the weekend of Sept. 7 amid likely stiffer
competition in the $18 billion video game market.
In a deal expected to close in the first half of this year, French media and telecom giant
Vivendi SA plans to combine EA's chief rival, Activision Inc., with its own games unit to form
Activision Blizzard. The merged company will own the wildly popular online game "World of
Warcraft" and the "Guitar Hero" franchise.
game which received an Adults-Only rating from the Entertainment Software Rating Board in
the U.S.
EA, which publishes the "Madden NFL" and "FIFA Soccer" series among its popular sports
franchises, has been working recently to beef up its product lineup with a wider variety of
titles.
In January, the company closed its acquisitions of BioWare Corp. and Pandemic Studios,
known for their action, adventure and role-playing games, in an $860 million deal, the largest
in EA's history.
Earlier this month, the company announced that "Spore," the highly anticipated game from
"Sims" creator Will Wright, will go on sale on the weekend of Sept. 7 amid likely stiffer
competition in the $18 billion video game market.
In a deal expected to close in the first half of this year, French media and telecom giant
Vivendi SA plans to combine EA's chief rival, Activision Inc., with its own games unit to form
Activision Blizzard. The merged company will own the wildly popular online game "World of
Warcraft" and the "Guitar Hero" franchise.
