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| MAY 12, 2008 |
Just beneath the surface
Busygamer gets a techsclusive look at how
the new Microsoft Surface works
Busygamer gets a techsclusive look at how
the new Microsoft Surface works
Microsoft has recently put into motion a new
device called the "Microsoft Surface", a table
top computer. Yes, the table’s ‘top’ actually
serves as a direct interface for interaction and
navigation. The Surface is equipped with
infrared sensors that allows users to drag
and drop photos and videos or view maps
and pages from websites. Its future potential
seems almost space age in comparison to
technology that already exists today.
device called the "Microsoft Surface", a table
top computer. Yes, the table’s ‘top’ actually
serves as a direct interface for interaction and
navigation. The Surface is equipped with
infrared sensors that allows users to drag
and drop photos and videos or view maps
and pages from websites. Its future potential
seems almost space age in comparison to
technology that already exists today.
Currently the Microsoft Surface has been licensed to AT&T Wireless to assist in the sales
and consumer functionality of new cell phones on the market. Though the system is currently
in its beta phase, you will eventually be able to walk in to the store and lay your cellular phone
on the ‘Surface’. The sensors will then detect what kind of phone you have placed on
‘Surface’, compare its options and usages to newer phones available on the market and aid
the customer in choosing upgrades, phone plans, and coverage areas. I was lucky enough
to be invited to San Antonio, Texas AT&T Wireless site, one of the four facilities in the U.S.
currently using Microsoft Surface, to view a demo of this new interactive software and see it in
action first hand.
and consumer functionality of new cell phones on the market. Though the system is currently
in its beta phase, you will eventually be able to walk in to the store and lay your cellular phone
on the ‘Surface’. The sensors will then detect what kind of phone you have placed on
‘Surface’, compare its options and usages to newer phones available on the market and aid
the customer in choosing upgrades, phone plans, and coverage areas. I was lucky enough
to be invited to San Antonio, Texas AT&T Wireless site, one of the four facilities in the U.S.
currently using Microsoft Surface, to view a demo of this new interactive software and see it in
action first hand.
AT&T Public Relations Representative April
Borlinghaus spoke with me saying,
"Customers have enjoyed coming in and
experiencing how the Surface works hands on
and getting introduced to the various
handsets and accessories that the company
offers. This new system is streamlining the
whole process basically from the time the
customer enters the store to the close out at
the point of purchase. It is an easier, more
visual experience that reflects what’s going on
in our technology world today. We see the
success of the iPhone and how everything is
so hands-on and intuitive and that’s really
what we are trying to replicate with the Surface
in our stores."
Borlinghaus spoke with me saying,
"Customers have enjoyed coming in and
experiencing how the Surface works hands on
and getting introduced to the various
handsets and accessories that the company
offers. This new system is streamlining the
whole process basically from the time the
customer enters the store to the close out at
the point of purchase. It is an easier, more
visual experience that reflects what’s going on
in our technology world today. We see the
success of the iPhone and how everything is
so hands-on and intuitive and that’s really
what we are trying to replicate with the Surface
in our stores."
Sales representative Elizabeth shows off the new
Microsoft Surface table located at one of the AT&T
Wireless stores in San Antonio Texas.
Microsoft Surface table located at one of the AT&T
Wireless stores in San Antonio Texas.
And once you’ve made the choice on a new cell phone and plan? Imagine being able to
finalize the purchase without ever walking away from the Surface device. The same sensors
that recognize what devices are placed on the Surface could conceivably be used to read the
“smart chips” installed in the modern day credit card. And since Surface allows for touch
screen interactions, you could also sign your name on the receipt that popped up to finalize
the deal. [read more]
finalize the purchase without ever walking away from the Surface device. The same sensors
that recognize what devices are placed on the Surface could conceivably be used to read the
“smart chips” installed in the modern day credit card. And since Surface allows for touch
screen interactions, you could also sign your name on the receipt that popped up to finalize
the deal. [read more]
