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The whole thing started off wrong… Electronic Arts hostile bid for Take Two stock was an
indication of how the whole “negotiation” was going to unfold. When EA decides they want
something, they generally try to take it. And then when the hostile bid failed, they came and
offered pretty much the same thing they were offering when they were trying to make the
hostile bid. That part didn’t make a whole lot of sense to me.
EA has a bad reputation when it comes to getting what it wants. EA decided they should be
the only company making NFL games, so they negotiated an exclusive deal with the NFL to
be the only company with the right to use the likenesses and names of the players in the
league. And somehow this was a good idea for the NFL. So now Madden is the only NFL
licensed game on the market. This doesn’t lend itself to a competitive market.
In my opinion, Take Two’s publishing rights for the Grand Theft Auto franchise are worth
more than the $2 billion offered. GTA IV did $500 million in sales in the first week. It’s sold
over 6 million copies to date with a PC version launching in November and the game’s
launch in Japan taking place some time in the first fiscal quarter of 2009. And that’s just for
one game in the series. [read more & comment]
indication of how the whole “negotiation” was going to unfold. When EA decides they want
something, they generally try to take it. And then when the hostile bid failed, they came and
offered pretty much the same thing they were offering when they were trying to make the
hostile bid. That part didn’t make a whole lot of sense to me.
EA has a bad reputation when it comes to getting what it wants. EA decided they should be
the only company making NFL games, so they negotiated an exclusive deal with the NFL to
be the only company with the right to use the likenesses and names of the players in the
league. And somehow this was a good idea for the NFL. So now Madden is the only NFL
licensed game on the market. This doesn’t lend itself to a competitive market.
In my opinion, Take Two’s publishing rights for the Grand Theft Auto franchise are worth
more than the $2 billion offered. GTA IV did $500 million in sales in the first week. It’s sold
over 6 million copies to date with a PC version launching in November and the game’s
launch in Japan taking place some time in the first fiscal quarter of 2009. And that’s just for
one game in the series. [read more & comment]
Take Two vs. Electronic Arts
By Gritskrieg
I tend to root for the underdog. Not in all things but I do have
this uncanny knack for backing the guy who doesn’t look to
have a chance of winning. So it shouldn’t be a surprise when I
tell you I was hoping Take Two would tell Electronic Arts to take
a hike. Take Two might be a multi million dollar underdog with
a hot property on its hands but they’re still the underdog.
I tend to root for the underdog. Not in all things but I do have
this uncanny knack for backing the guy who doesn’t look to
have a chance of winning. So it shouldn’t be a surprise when I
tell you I was hoping Take Two would tell Electronic Arts to take
a hike. Take Two might be a multi million dollar underdog with
a hot property on its hands but they’re still the underdog.
don't bully us dammit!!